Ascenso Appoints Bender as Product Manager

Ascenso Tires North America named Robert Bender product manager earlier this month. Bender brings extensive product expertise and real-world field experience developed through roles at Les Schwab Tire and Burrows Tractor.

“We are excited to welcome Robert to the Ascenso team,” said Ryan Lopes, vice president of Marketing and Business Strategy. “His experience and forward-thinking approach come at the perfect time as Ascenso accelerates its leadership in innovation, technology, and product performance within the off-the-road tire market.”

Bender joins Ascenso at a pivotal time of rapid growth, driven by the company’s continued investments in advanced engineering, performance testing and technology-forward tire design. His strong background in tire product management, with an in-depth understanding of end-user needs in the agricultural market, positions him to play a key role in advancing Ascenso’s innovation initiatives. 

Well known across the industry for his passion, precision and dedication to customer success, Bender will lead several strategic programs that will shape Ascenso’s next phase of development. His responsibilities will include designing and delivering product and sales training, strengthening collaboration with dealers and field teams and expanding performance testing. He will also oversee the rollout of new product developments across Ascenso’s rapidly expanding product portfolio. 

Working closely with Ascenso’s engineering and manufacturing teams, Bender will help enhance alignment between plant operations and field requirements, ensuring that customer feedback, market trends and technology advancements translate seamlessly into product innovation.