S&S Tire Develops Internal Leaders

S&S Tire Inc.’s core leadership team recently got together at the University of Kentucky’s football stadium to focus on one of S&S Tire’s core values.
July 23, 2025
2 min read

S&S Tire Inc.’s core leadership team recently got together at the University of Kentucky’s football stadium to focus on one of S&S Tire’s core values, developing and supporting employees. 

Key leaders from the company attended, representing the wholesale, commercial, sales, operations, marketing and communication, customer service, accounting and finance, human resources and information technology teams.  

According to S&S Tire officials, the group’s primary focus was working on the business versus working in the business. The group spent the day reviewing performance metrics, voice-of-the-employee feedback and creating best practices aimed at developing leaders throughout the company.  

“To be impactful, our values must align with what drives our success as a company,” says Cindy Osterhage, director of strategic initiatives and communication at S&S Tire.  

“Our employees are our number one stakeholder; we strive to be a reliable employer that also nourishes their contributions and experience with us.”  

S&S Tire is based in Lexington, Ky., and operates 13 wholesale distribution centers, 14 commercial truck tire centers and two retread plants. 

“Success after 50 years in the business requires a strategic focus on continuous improvement while still creating value for our customers and being a value to our employees,” says Brooks Swentzel, president of S&S Tire.  

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