Huayi Tire Canada, Inc. (HTC), the distributor for Double Coin and associate brands tires in Canada, has named Mike Matesic eastern Canada sales manager.

"Matesic brings more than three decades of experience in the tire and automotive industries," say HTC officials.

In his new role, Matesic will be responsible for supporting HTC's dealer, distributor and fleet customers throughout eastern Canada, while expanding market share for the company's growing portfolio of commercial truck, OTR and specialty tires.

Matesic joins HTC from Dynamic Tire Inc., where he most recently served as product segment manager.

"Prior to that, his career included sales leadership positions with Hankook Tire Canada and Beverly Tire. Throughout his career, Matesic has successfully developed strategic partnerships by and helping organizations identify new opportunities for profitable growth."

"We're excited to welcome Mike to the HTC Double Coin team," says Dave Hatch, vice president of sales and operations at HTC Double Coin. "His industry knowledge, customer-first approach and proven ability to build lasting partnerships make him an outstanding addition to our organization.”