Wonderland Tire Acquires Carter Tire & Automotive

Jan. 24, 2024

Byron Center, Mich.-based Wonderland Tire Co. has acquired Carter Tire & Automotive, which is located between Wonderland Tire's stores in western Michigan and its Chicago, Ill., store.

"This strategic move marks a significant milestone in Wonderland Tire’s ongoing commitment to growth," say Wonderland Tire officials.

Jon Langerak, the CEO of Wonderland Tire, was named MTD's Tire Dealer of the Year in 2023.

"The acquisition of Carter Tire & Automotive will give Wonderland Tire a step into a new area and market," with Dave Langerak, Wonderland Tire's chief operating officer, calling it "a nice fit. 

Carter Tire & Automotive is based in Elkhart, Ind.

“They have similar business practices. For example, we both do commercial and retail tires, which was attractive to us. They also have a clean operation, are family-owned and have similar values - Christian values.”

This partnership will allow Wonderland Tire to “continue Carter Tire’s best practices and provide the same level of great service they have always offered their customers,” says Dave. 

"We are excited to add our own elite retread, Acutread, to the existing retreads offered to their customers. With the addition of a new OTR boom truck, we will be ready to provide the best service to surrounding farms and off-road equipment.”

“I wanted there to be a legacy beyond me,” says Patti Piscione, owner of Carter Tire & Automotive. “I was putting the future of Carter Tire in the hands of a company I knew we shared values with. I care too much about my customers and employees for something to happen to them. I trust Wonderland Tire to take care of my people.”

Wonderland Tire officials say they will ensure "a seamless transition for Carter Tire & Automotive, its employees and its customers. Current customers of Carter Tire can expect uninterrupted service and support during this transition."