• Madison Gehring

    Associate Editor
    Phone: (330) 598 - 0308

    Madison Gehring is the associate editor for Modern Tire Dealer and Motor Age. Since joining MTD after graduating from The Ohio State University in 2022, she has taken on the role of managing the brand’s social media strategy, producing podcast episodes and overseeing eNewsletter content. 

    Photo: Woods Cross Point S
    Casey Gubler, owner of Woods Cross Point S Tire & Auto Service in Salt Lake City, Utah, says putting your best people on tire and custom wheel installation jobs is important.
    Madison Gehring
    April 24, 2025
    “Everyone kind of has a lifted vehicle out here,” says Casey Gubler, owner of Salt Lake City, Utah-based Woods Cross Point S Tire & Auto Service.
    Photo: American Kenda Rubber Industries Co. Ltd.
    “The retailer should allow the consumer to tell them what they need, what previous tire products provided in terms of desired performance and deficiencies, if evident,” says Brandon Stotsenburg, vice president of the automotive division, American Kenda Rubber Industries Co. Ltd.
    Madison Gehring
    April 16, 2025
    What are some of the most common misconceptions about high performance and ultra-high performance tires and how can dealers address these myths during the sales process?
    MTD
    Kumho Tire U.S.A. recently hosted a ride-and-drive event at the Atlanta Motorsports Park in Georgia to highlight the new Ecsta Sport All-Season PA71, Ecsta Sport PS72 and the Ecsta Sport S PS72.
    Madison Gehring
    April 7, 2025
    Kumho Tire U.S.A. recently hosted a ride-and-drive event to highlight the newest additions to its Ecsta Sport line - and MTD was there!
    MTD
    The new lineup includes the Ecsta Sport All-Season PA71, an ultra high-performance (UHP) all-season tire, along with two UHP summer options: the Ecsta Sport PS72 and the Ecsta Sport S PS72.
    Madison Gehring
    April 4, 2025
    Kumho Tire U.S.A. recently hosted a ride-and-drive event at Atlanta Motorsports Park in Georgia to highlight the latest additions to its Ecsta Sport line.
    Photo: Parrish Tire Co.
    David Yarbrough, director of company sales for Winston-Salem, N.C.-based Parrish Tire Co., says the overall state of the freight market will be the biggest challenge for Parish Tire’s retreading business this year.
    Madison Gehring
    April 2, 2025
    Retreaders are hoping for an uptick in demand, but they say several factors outside their control will influence the market in 2025.
    Photo: Steve Shannon Tire Co.
    John McCall founded The Tire Warehouse in 1982 and recently sold his three remaining locations to Steve Shannon Tire Co.
    Madison Gehring
    March 18, 2025
    At age 74, John McCall was ready to retire and transition out of the industry. He talks about how he decided Steve Shannon Tire was the best fit to buy his business.