• Mike Manges

    Editor
    Phone: (330) 573-2974

    Mike Manges is Modern Tire Dealer’s editor. A 28-year tire industry veteran, he is a three-time International Automotive Media Association Award winner, holds a Gold Award from the Association of Automotive Publication Editors and was named a finalist for the prestigious Jesse H. Neal Award - often referred to as "the Pulitzer Prize of business-to-business media" - in 2024. He also was named Endeavor Business Media's Editor of the Year in 2024. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010. 

    Bryan Regen Photography
    When hiring, 'it behooves you to move quickly,' says Mike Allen, owner of Carfix, which has three stores in the Raleigh, N.C., area.
    Mike Manges
    June 5, 2025
    Mike Allen, owner of Carfix, a growing, three-store business in the Raleigh, N.C., area, doesn't believe in the old adage, "Hire slow, fire fast."
    Bruce Brothers Tire Pros
    “We give customers great service for their money,” says Scott Bruce, owner of Bruce Brothers Tire Pros in Bethel Park, Pa.
    Mike Manges
    May 28, 2025
    Bethel Park, Pa.-based Bruce Brothers Tire Pros services around 80 cars a day through 15 service bays.
    Fitment Group
    Users of Fitment Group's new tire pricing trends dashboard 'can explore pricing trends by popular tire sizes, leading brands, and tiered segments, allowing for easy comparative analysis and insights,' according to Fitment Group officials.
    Mike Manges
    May 22, 2025
    Fitment Group, a leading provider of tire and wheel fitment data and business intelligence solutions, has launched a new, web-based tire price trend dashboard.
    MTD
    “You don’t need a hard sell,” says Rich Birsic, center, with wife and Lakewood Tire Pros co-owner, Kim, and their son, Wil, who co-manages the dealership. (Wil is the third generation of the Birsic family to work in the business.) “You just need to earn the customer’s confidence.”
    Mike Manges
    May 22, 2025
    Its customers may be changing, but some things at Lakewood Tire Pros will never go out of style.
    Neighborhood Tire Pros & Auto Service
    “We want to make sure we’re presenting ourselves in the same manner as a high-end car dealership,” says Cindy Ferrell, manager of the Neighborhood Tire Pros & Auto Service store in Decatur, Ga.
    Mike Manges
    May 15, 2025
    "If you’re going to say you offer proper vehicle inspections, you have to put yourself ahead of the game,” says Cindy Ferrell of Neighborhood Tire Pros & Auto Service.
    Cassidy Tire
    Bryan Ahern (pictured) is the new CEO of Addison, Ill.-based Cassidy Tire & Service. The dealership has 18 locations throughout the Chicago area.
    Mike Manges
    May 14, 2025
    Addison, Ill.-based Cassidy Tire & Service has named Bryan Ahern its new CEO.