• Research
  • Tire Dealer of the Year
  • On the Rise
  • Multimedia
  • Podcasts
  • Digital Magazine
  • About US

    • Mike Manges

    Editor
    Phone: (330) 598 - 0368
    Mike Manges is Modern Tire Dealer’s editor. A 25-year tire industry veteran, he is a three-time International Automotive Media Association award winner and holds a Gold Award from the Association of Automotive Publication Editors. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in September 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.
    MTD
    “We as a company are very well-known for our steer tires,” says Luigi Cumo, Michelin North America Inc.’s vice president of B2B marketing. “I think the Z+ continues on that and builds on something that’s very strong with our brand, which is fuel efficiency and savings.” (Pictured, the Michelin X Line Energy Z+.)
    Commercial Business

    TBR Market ‘Very Healthy,’ Says Michelin’s Cumo 

    Mike Manges
    Oct. 8, 2024
    In this MTD exclusive, Luigi Cumo, Michelin North America Inc.’s vice president of B2B marketing, discusses the state of the TBR market, what to expect in 2025 and more.
    Black’s Tire Service Inc.
    Whiteville, N.C.-based Black’s Tire Service Inc. is collecting supplies for victims of Hurricane Helene.
    Home

    Managing Employees After Hurricane Helene 

    Mike Manges
    Oct. 3, 2024
    In response to the impact of Hurricane Helene, SESCO Management Consultants, which advises tire dealerships on human resource matters, distributed an FAQ sheet.
    MTD
    Longtime, loyal clients who have done business with you before might be willing to overlook a few customer service blunders.
    Retail

    Editorial: How to Lose a Casual Customer

    Mike Manges
    Oct. 1, 2024
    The old phrase, "You only get one chance to make a first impression," has never been more applicable. That's especially true when dealing with first-time customers.
    Tireco Inc.
    “This is a significant investment in our brand and to help our distributors create additional pull-through by setting up small retailers across the country on the program,” Andrew Hoit, president, brand division, Tireco Inc., told MTD.
    Suppliers

    Tireco Builds Momentum with New Associate Dealer Program

    Mike Manges
    Sept. 26, 2024
    Tireco Inc. will launch its first-ever associate dealer program, Milestar Momentum, on Oct.1, promising “a world of exclusive benefits” to distributors and dealers.
    Photo: Wonderland Tire Co.
    'Employees recognize it when you do things for them that you don't have to do,' says Jon Langerak, CEO and president of Wonderland Tire Co. (pictured center). Langerak was MTD's Tire Dealer of the Year Award recipient in 2023.
    Retail

    Management Tips From Past Tire Dealer of the Year Award Winners

    Mike Manges
    Sept. 24, 2024
    Some of the country's biggest, most celebrated independent tire dealers have developed strategies and philosophies to guide them in managing talent.
    MTD
    Turbo Wholesale Tires LLC's new Rolling Big Power commercial medium truck tire line encompasses 14 tires and more than 40 SKUs. Three of those tires are pictured here.
    Photo Galleries

    Photos: Turbo Unveils New TBR Line

    Mike Manges
    Sept. 23, 2024
    Turbo Wholesale Tires LLC recently spotlighted its new TBR line at an open house event - and MTD was there!