Kevin Rohlwing

Kevin Rohlwing is chief technical officer of the Tire Industry Association. He can be reached at [email protected].

VIP Tires & Service

How to Build the Tire Dealership of Tomorrow

Nov. 29, 2023
In the tire dealership of tomorrow, everything matters. Vehicles and consumers are evolving - with both becoming more sophisticated and dependent on technology.
Photo: Kevin Rohlwing
On mag seat wheels, the bolt holes are drilled straight thru the wheel so mag seat lug nuts are necessary.

Things to Know About HP Tire Sales and Service

Aug. 8, 2023
Regardless of the application, a tire is not a tire. In the passenger and light truck space, the type of tire largely depends on the vehicle.
Featured Stories

The Great EV Shift Has Begun: Make Sure You're Ready

Dec. 14, 2022
When the California Air Resources Board approved the state of California’s Advanced Clean Cars II rule on Aug. 25, 2022, the race to ban internal combustion engine vehicles and...
Commercial Tires

The Top 5 Safety Hazards of OTR Tire Service – and How to Avoid Them

Feb. 11, 2020
Working on OTR tires is certainly outside the normal realm of tire and wheel service. The size and weight of the tires, rim components, bead breakers, and other tools and equipment...
Commercial Business

Retreads (And Retreaders) Are Better Than Ever

Oct. 16, 2019
This year marked my 37th in the tire industry. I started what seems like a century ago, at age 15, stacking tires when I wasn’t cleaning whitewalls at our family tire dealership...

Servicing the Next Generation of Cars and Customers

May 17, 2018
The future of the automotive aftermarket is definitely unpredictable, but there are ways that independent tire dealers can start preparing today for the evolution that is coming...