Randy O'Connor

Tire and auto industry veteran Randy O’Connor is the Owner/Principal of D2D Development Group (Dealer to Dealer Development Group.) He can be reached at [email protected]. For more information, please visit www.d2ddevelopmentgroup.com.

Is Your Shop Emergency-Ready?

June 17, 2024

We focus on every little detail required to “succeed,” yet somehow, by and large, tend to overlook the details to prepare for helping each other when the worst strikes. Chances...

'Tires' TV Show Vulgar, Insulting - and Thought-Provoking?

June 3, 2024

Netflix's new series, "Tires," paints independent tire dealers in a negative light. But it also gave MTD columnist Randy O'Connor some food for thought.

Tire Dealer Survival Guide: How to Define the Value You Deliver

May 24, 2024

Raise your hand if someone has ever suggested raising your rates because your dealership provides its customers with more value than the competition offers.

If you work on two goals at a time and you stick with each for 60 days, it might seem that you, at the very least, will be able to work through 12 significant items in a year. The reality is, to make those changes part of your dealership’s culture, you need more like six to nine months of dedicated effort and follow through. Now, you’re down to a handful of meaningful changes.

How to Fix Things That Keep Going Wrong

Oct. 31, 2023

How do you zero in on — and fix — the things that are keeping your business from being among the best? Here are some tips.

'While tire dollars have risen, service and parts dollars have risen more,' says O'Connor.

Are You Optimizing Your Profitability?

Oct. 19, 2023

If you’ve given a wage increase that isn’t tied to production, you need to seriously consider how this will affect you, moving forward.

I want to reinforce the idea that “the only true risk is the risk not taken.” Why? Because I see fear everywhere in my interactions with owners and their teams. It is hands down the single biggest barrier to elevating performance.

Why Embracing Fear Is Good For Your Business

Sept. 6, 2023

I want to reinforce the idea that “the only true risk is the risk not taken.”