Dennis McCarron

Dennis McCarron is a partner at Cardinal Brokers Inc., one of the leading brokers in the tire and automotive industry ( To contact McCarron, email him at [email protected].

Michael Touey, Halibut Blue LLC
'While we can’t make injuries 100% preventable, we certainly can do a lot more than we do currently to reduce the likelihood of an accident,' says McCarron.

How to Prevent Common Shop Injuries

Oct. 20, 2023
What are your risks when it comes to worker injury? Across many tire dealerships throughout the United States, the risks are very high every single day.
'A shop that makes a fair profit takes care of the customer by letting them know the condition of their vehicle,' says McCarron. 'Not informing a customer of maintenance that is due or systems that need attention is a disservice to that customer.'

Why Discounting Isn’t Your Biggest Gross Profit Problem

Oct. 3, 2023
Most tire dealership owners like to point to discounting by service advisors as the biggest cause of poor gross margins. But what if I told you that discounting wasn’t your biggest...
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Trace the steps your technician takes throughout the entire process of the oil change — every movement. What you will have after the vehicle is pulled out will look like spaghetti.

You Need a Process — Even for Oil Changes and Tire Rotations

Sept. 1, 2023
Dennis McCarron explains why you need a process for everything that happens in your service bays - even tire rotations and oil changes.
'Remember, a consumer in our industry has three main concerns: they want their vehicle to start, stop and be comfortable,' says McCarron.

Embrace These Changes to Ensure a Profitable 2023

Aug. 14, 2023
We are now into the second half of the year. By most accounts, tire sales have been flat, but have been offset by rising auto service work. So what changes are you planning for...
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'There will be a period of adjustment and figuring out how best to incorporate true AI into the service writing and diagnostic process,' says McCarron.

AI Will Be a Game-Changer at Your Dealership

March 13, 2023
I would guess that ChatGPT or a similar program will be introduced in some capacity to replace humans somewhere along the automotive service cycle within the next 10 years.
Photo Credit: Scott Galvin
'On the occasion where a customer is asking us to do something unsafe with their vehicle, again you have to let the customer be heard and ask some probing questions — not just lecture them on the rules,' says McCarron.

Why the Customer Isn't Always Right

Feb. 6, 2023
Most customers know very little about their cars, let alone how to repair them. To default to the opinion of the customer every single time is a disastrous approach to customer...