• Dennis McCarron

    Dennis McCarron is a partner at Cardinal Brokers Inc., one of the leading brokers in the tire and automotive industry (www.cardinalbrokers.com.) To contact McCarron, email him at [email protected].

    360140018 | Utaem2016 | Dreamstime.com
    'In addition to placing AI in the driver’s seat for estimating tickets, AI also could be used to enforce price integrity,' says McCarron.
    Dennis McCarron
    May 28, 2025
    I’m sure in the next few years you’re going to start hearing about some amazing and hard-to-believe solutions that artificial intelligence can bring to your dealership.
    Photo: 1206538223 | kali9 | gettyimages.com
    Dennis McCarron
    May 21, 2024
    You will at some point — and more likely, multiple times — have a challenging conversation with an employee.
    Michael Touey, Halibut Blue LLC
    'While we can’t make injuries 100% preventable, we certainly can do a lot more than we do currently to reduce the likelihood of an accident,' says McCarron.
    Dennis McCarron
    Oct. 20, 2023
    What are your risks when it comes to worker injury? Across many tire dealerships throughout the United States, the risks are very high every single day.
    MTD
    'A shop that makes a fair profit takes care of the customer by letting them know the condition of their vehicle,' says McCarron. 'Not informing a customer of maintenance that is due or systems that need attention is a disservice to that customer.'
    Dennis McCarron
    Oct. 3, 2023
    Most tire dealership owners like to point to discounting by service advisors as the biggest cause of poor gross margins. But what if I told you that discounting wasn’t your biggest...
    Getty Images
    Trace the steps your technician takes throughout the entire process of the oil change — every movement. What you will have after the vehicle is pulled out will look like spaghetti.
    Dennis McCarron
    Sept. 1, 2023
    Dennis McCarron explains why you need a process for everything that happens in your service bays - even tire rotations and oil changes.
    MTD
    'Remember, a consumer in our industry has three main concerns: they want their vehicle to start, stop and be comfortable,' says McCarron.
    Dennis McCarron
    Aug. 14, 2023
    We are now into the second half of the year. By most accounts, tire sales have been flat, but have been offset by rising auto service work. So what changes are you planning for...