Mike Townsend

Mike Townsend is the owner of Townsend Strategies, a sales and leadership training and marketing company that advises independent tire dealerships. To contact Townsend, email him at [email protected].

Photo: MTD
Salespeople can accelerate trust with customers by asking the right questions at the right time.

Sales and Leadership: The Art of Persuading Others

Nov. 1, 2023
It has been said that convincing someone to buy from you and influencing an employee to produce more than required are similar in nature.
Featured Stories

How to Deal with Difficult Customers

May 20, 2022
Today, your salespeople and technicians must be trained to educate the customer and build trust quickly. Why? Because most of the time, difficult customers are created by you ...
Featured Stories

Undercover Report: Tips to Close the Sales Gap From a Secret Shopper

Dec. 3, 2021
Do you think your sales team is firing on all cylinders? Mike Townsend visited 70 stores as part of a secret shopper exercise and he says in those visits not a single employee...

Tire Dealer Survival Guide: How to Create a Repeatable, Superior Customer Experience

May 19, 2021
Why is delivering good, old-fashioned customer service not enough in today's hyper-competitive market? How can you "make the switch" to providing a repeatable...
Industry News

Sales Makers or Order Takers? How to Determine 'Who’s Who' on Your Team

Sept. 18, 2020
  Now more than ever, you need to know if you and your salespeople are “order takers” or “sales makers.” This can be very difficult to tell based ...

Employees Not Hitting the Mark? Make Sure You're Setting the Right G.O.A.L.S.

May 19, 2020
It can be simple to set goals. But there's strategy involved in setting goals that will generate positive results. Here's a hint: good goals aren't good enough.