Bob Ulrich

Bob Ulrich was named Modern Tire Dealer editor in August 2000 and retired in January 2020. He joined the magazine in 1985 as assistant editor, and had been responsible for gathering statistical information for MTD's "Facts Issue" since 1993. He won numerous awards for editorial and feature writing, including five gold medals from the International Automotive Media Association. Bob earned a B.A. in English literature from Ohio Northern University and has a law degree from the University of Akron.

Boyd (middle), who is manager of brands, customer service and tire business for Boyd’s Tire & Service in Westerville, Ohio, said the OTAA wants to be both a social and a functional organization.

New OTAA President Wants to Grow Membership

Aug. 11, 2023
Jon Boyd begins his two-year term as president of the Ohio Tire & Automotive Association (OTAA) with a very specific goal in mind.

End of the Line for Me, But Not for You, the Independent Tire Dealer

Feb. 7, 2020
Brand loyalty, which among auto owners is very great, is very weak in the tire field. Only 30% of the respondents bought the same make of tires they owned last.” Those statements...

It All Starts With the Cover

Jan. 24, 2020
One hundred years. More than 1,200 covers, including convention extras and product catalogs. With all those choices, how do you choose the best 10 Modern Tire Dealer covers?
Consumer Tires

Federal Shakes Up its LT Lineup With the Xplora R/T

Jan. 24, 2020
Jamie Ma, chairman and CEO of Federal Tire North America LLC, has shaken up his light truck tire lineup. The results are something a little... different.
Consumer Tires

Kenda Introduces the Klever A/T2 in Las Vegas

Jan. 24, 2020
Kenda USA introduced its latest light truck tire during Automotive Aftermarket Industry Week in Las Vegas in November. The Klever A/T2 KR628 features “Tier 1 quality at ...
Commercial Tires

Ag Tire Sales in 2020: Manufacturers are Cautiously Optimistic

Jan. 23, 2020
Pent-up demand is expected to help the farm tire replacement market overcome headwinds caused by trade tensions and harsh weather.