John Stone

John Stone has been working within the global tire industry for more than 30 years and is the owner of Sapphire Media Service, which caters to business media clients around the globe. 


Major Tire Label Redesign in Europe Is On The Way

May 19, 2020
It has now been seven years since the latest changes in European tire label legislation came into effect.

Good Help Is Hard to Find in Europe, Too

Jan. 24, 2020
Locating qualified service technicians is an ongoing concern in Europe, just as it is in North America. I am aware of many of the apprenticeship programs that are currently on...

Mobile Tire Installation Picks up Steam in Europe

Oct. 30, 2019
Back in this column around two years ago, I reported on the increasing growth in mobile tire installation, or fitment, services throughout all European countries. This momentum...

Demand for All-Season Tires Grows in Europe

Oct. 16, 2019
All over the world, people are talking about “climate change.” In Europe, this is hardly surprising, as over the last couple of years there has been some pretty erratic...
Commercial Business

TPMS on Commercial Tires Will be Standard by 2022

Oct. 10, 2019
In this month’s column I want to talk about the rising success and relevance of the tire pressure monitoring system (TPMS) throughout Europe. TPMS is probably not high on...

Europe Plans Action Against Aging Tires and Unsafe Worn Tires

Aug. 16, 2019
Over the last couple of years I have written about the ongoing campaign in the United Kingdom tire sector to place a total ban on aging tires, and in particular those over 10 ...