• Research
  • Tire Dealer of the Year
  • On the Rise
  • Multimedia
  • Podcasts
  • Digital Magazine
  • About US

    • Rick Phillips

    Rick Phillips has 40 years of sales and marketing experience in the tire industry working for Yokohama Tire Corp., Triangle Tire USA and various independent tire dealers.

    trust-trumps-features-and-benefits-first-seek-to-understand-then-sell
    Retail

    Trust Trumps Features and Benefits: First, Seek to Understand. Then Sell

    Rick Phillips
    Oct. 30, 2019
    According to the United States Bureau of Labor Statistics, there are more than 150 million people currently employed in the U.S. Out of all those hard-working people, about 15...
    four-factors-that-enhance-the-customer-experience
    Retail

    Four Factors That Enhance the Customer Experience

    Rick Phillips
    Oct. 16, 2019
    Your attention to detail, or lack of it, shows. A business that pays attention to detail gives customers peace of mind and connects with them emotionally. It makes them feel good...
    act-like-a-doctor-selling-tires-is-like-treating-patients
    Retail

    Act Like a Doctor: Selling Tires Is Like Treating Patients

    Rick Phillips
    July 8, 2019
    If you woke up with a sharp pain in your side, it’s not likely you would forget about calling your doctor and look instead for a salesperson to help ease the pain. But it...