Industry News

Hankook, the championship’s exclusive tire partner, supported the grid’s return to the high-speed Anhembi Sambadrome with the iON Race, giving drivers a stable platform to balance outright pace with energy and heat management.

Hankook’s iON Race Accelerates Formula E

As season 12 of the ABB FIA Formula E World Championship finished its opening round Dec. 6 in São Paulo, Hankook Tire & Technology gave drivers stability and consistency on the...

Dec. 10, 2025

Pastrana raced through Sydney, Australia, in a screaming Vermont SportsCar-built, 670-horsepower, turbo-boosted four-wheel drive 1978 Subaru Brat, nicknamed “The Brataroo.” The car featured Yokohama’s 18-inch premium ADVAN A052® and ADVAN Apex® tires, depending on the stunt.

Racing

Travis Pastrana Boosts Yokohama’s ADVAN Tires

Dec. 9, 2025

Racing

Kimi Räikkönen Joins Nokian Brand

Dec. 5, 2025

Hankook’s Formula E partnership will enhance its global EV tire development, providing insights into temperature control, rolling resistance and footprint stability.

Racing

Hankook Tests iON Race at Formula E

Dec. 5, 2025

'We’re thrilled to open this new distribution facility in Merrimack,” says Paul Sullivan, Sullivan Tire Co. Inc.'s vice president of marketing.

Wholesale/Distribution

Sullivan Tire Opens Distribution Center

Nov. 18, 2025

'Working with Western Iowa Tech gives us the chance to invest in young talent while building something truly special for SEMA,” says Tony Gonzalez, CEO of TGI.

Wholesale/Distribution

Cosmo Collaboration Wins Top 10 SEMA Award

Nov. 17, 2025

Racing

Yokohama Renews USAC Partnership

Nov. 12, 2025

The warehouse is 'designed to redefine speed, access and scale to better serve our U.S. partners,' say Sentury Tire USA officials.

Wholesale/Distribution

Sentury Tire USA Opens D/C in Dallas

Nov. 10, 2025

When it comes to selling wheels, Billy Eordekian, president of 1-800EveryRim OEM Wheels, said tire dealers should prioritize safety, communicate openly with customers and seize opportunities to provide full, professional service.

Wholesale/Distribution

SEMA Show: Prioritize Safety When Selling Wheels, Says Eordekian

Nov. 5, 2025

Industry News

Hankook’s iON Race Accelerates Formula E

Travis Pastrana Boosts Yokohama’s ADVAN Tires

Kimi Räikkönen Joins Nokian Brand

Hankook Tests iON Race at Formula E

Sullivan Tire Opens Distribution Center

Cosmo Collaboration Wins Top 10 SEMA Award

Yokohama Renews USAC Partnership

Sentury Tire USA Opens D/C in Dallas

SEMA Show: Prioritize Safety When Selling Wheels, Says Eordekian

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Kimi Räikkönen Joins Nokian Brand