TBC adds three lines to Wild Trail LT family

Feb. 2, 2015

TBC Brands, a division of TBC Wholesale Group, is expanding its light truck tire program with the introduction of the Wild Trail family of highway and all terrain product lines.

TBC says the exclusive Wild Trail program targets dealers seeking a comprehensive single source product solution at the economy price point level while offering consumers a compelling value proposition of quality, performance, and affordability.

The Wild Trail Touring CUV, Wild Trail Commercial LT, and Wild Trail All-Terrain lines will be released on a rolling basis beginning in February. The tires will be available in the following sizes:

* Wild Trail Touring CUV highway all-season line: 20 metric sizes in 16- to -20-inch rim diameters for SUVs, crossovers, and pickups;

* Wild Trail Commercial LT line: nine popular LT sizes in 15- to 18-inch rim diameters for full-size pickups and commercial van applications; and

* Wild Trail All-Terrain: 22 metric and LT sizes in 15- to 20-inch rim diameters.

The company says the Wild Trail Touring and Wild Trail commercial LT lines have been engineered for superior all-season traction performance combined with a refined highway ride quality and long lasting durability. The Wild Trail all-terrain has an aggressive tread design that delivers outstanding all-surface traction capability and the rugged durability required for all-terrain use.

“The Wild Trail program is the perfect solution for dealers who want to confidently offer their budget-minded customers high quality, durable, and long running light truck tires at a very affordable price,” says Jon Vance, vice president of product marketing for TBC Brands.

“By offering three great lines in both highway and all terrain designs, Wild Trail gives dealers an easy one-stop shop solution to efficiently address their product needs in the economy light truck and SUV segments.”

The Wild Trail program is available through TBC Brand’s Core Brand programs for the replacement tire market. Designed to comprehensively service independent wholesale and retail dealers, the company says these programs feature access to an unparalleled range of consumer and commercial products through affiliation with TBC Brand’s portfolio of proprietary brands including Multi-Mile, Eldorado, Cordovan, Sigma, Vanderbilt, Telstar, and Jetzon.