Firestone ag plant earns 2nd silver nod

April 3, 2015

The Iowa Quality Center has recognized Firestone Farm Tires, a division of Bridgestone Americas Tire Operations LLC (BATO), for achieving Silver-level recognition as part of its Iowa Recognition of Performance Excellence (IRPE) program for the second time. Firestone Farm Tires became the first U.S. tire manufacturing facility to receive Silver-level recognition in 2013, and also received a Bronze award in 2012.

“Participating in the IRPE program involves significant investment in time and thought, but it’s the feedback and focused efforts to improve the business that keep us coming back each year,” says Tony Orlando, president of Bridgestone Agricultural Tire, U.S. & Canada Commercial Tire Sales (BAAG), a division of BATO. “This significant achievement is a rewarding affirmation that our range of robust products with innovative, leading technologies and product durability helps our end-use customers – American farmers – achieve a low tire cost per hour.”

Firestone Farm Tires, which employs more than 1,500 people in Des Moines and Ankeny, Iowa, was recognized by IRPE for its emphasis on being “agricultural people in the tire business,” a position used to stay in close contact with customers in the original equipment market as well as end-user customers through the strong dealer network for replacement tires. IRPE also acknowledged the company’s open-door policy, which encourages two-way communication between leaders and all employees, as well as its focus on continuous product improvement and employee development.

The IRPE program is one of 39 state award programs aligned with the National Baldrige Performance Excellence Program. The IRPE process is intended to provide organizations in the state an opportunity to self-assess or be externally evaluated against the National Baldrige criteria, which includes: leadership, strategic planning, customer focus, measurement, analysis and knowledge management, workforce focus, operations focus and results.

To learn more about Firestone Farm Tires, visit