Alliance creates site to showcase expertise

April 14, 2015

Alliance Tire Americas Inc. (ATA) has launched The ATA Hub, an online site for the company to share insights on tires, machinery performance, and other issues important to tire dealers and tire customers.

The ATA Hub can be accessed at and is updated frequently with articles and thought leadership from the company’s sales, marketing and engineering personnel.

“The ATA Hub is a quick-and-easy resource for tire dealers to dig into a variety of subjects and to share their perspectives about the markets they serve,” says Bruce Besancon, vice president of marketing for ATA. “Whether it’s agriculture, construction, forestry, utilities, mining or other sectors that use OTR tires, we’re drawing content from Alliance Tire experts around the world and customers from all across the Americas and Canada. Our goal is to connect visitors to a world of information on and to demonstrate the value of our Alliance, Galaxy and Primex tires.”

The ATA Hub’s early posts range from an exploration of the impacts of soil compaction on American farms and observations on the construction and forestry equipment markets, to details on skid steer tire design and straight-from-the-driver’s-seat commentary by a National Tractor Pullers Association two-time national champion.

Explore The ATA Hub at

For more information on Alliance tires, visit or call (800) 343-3276.