Bridgestone promotes three in sales, service

June 8, 2015

Bridgestone Americas Tire Operations LLC (BATO) is promoting three executives — two in sales and one in consumer customer service — in what the company is calling a demonstration of its commitment to both customers and consumers.

Erik Seidel is promoted to vice president of consumer replacement tire sales, Brad Booth to director of consumer dealer sales, and Mike Hall to director of consumer customer service, all for BATO.

“These three promotions are strategic moves that will strengthen our ability to service our customers and our end-user consumers,” says John Baratta, president of U.S. and Canada consumer replacement tire sales for BATO. “As a premier place to work, it’s important for Bridgestone to foster and grow the company’s best talent. Erik, Brad and Mike have demonstrated their ability to cultivate strong relationships and build trust, and their leadership will allow us to find new and innovative ways to grow our business and the businesses of our customers.”

Seidel will be responsible for consumer tire sales across the U.S. and Canada, which includes the following segments: tire dealers, national customers, purchase/resale, car dealers, Bridgestone retail operations, government sales and motorcycle tire division sales. Seidel joined Bridgestone as vice president of brand marketing in 2013, and the company says he has been instrumental in bolstering the Bridgestone and Firestone brands in key consumer metrics such as brand awareness, purchase consideration and purchase intent. Prior to joining Bridgestone, Seidel worked at Kimberly-Clark Corporation, where he managed a number of world-class brands.

Booth will be responsible for all dealer channel sales, as well as motorcycle tire division sales. Booth has a proven track record during his 27 years with Bridgestone, where he has held various positions in marketing, sales and operations. In his previous role as director, consumer operations and sales programs, Booth was responsible for developing programs and strategies for U.S. and Canadian replacement tire sales.

Hall, a 22-year veteran of Bridgestone, will lead a team of 35 customer service representatives that manages order entry, fulfillment and all aspects of customer deliveries. Hall began his career with Bridgestone in customer service, and after eight years in that area, transferred to sales/demand planning and then moved into consumer sales.

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