Alliance Tire Americas goes digital

June 8, 2011

Alliance Tire Americas Inc. has chosen JTMarCom as its digital marketing agency of record.

JTMarCom is helping us, in particular, utilize online tools to build awareness and make connections with farmers and ranchers -- the end users of Alliance ag tires," says President Manny Cicero.

"People outside the ag industry might be amazed at how technologically savvy farmers and ranchers are in using the Internet and how active they are in social media.”

Alliance Tire Americas is the North American subsidiary for Alliance Tire Group (ATG) . Alliance sells agricultural, forestry, construction and earthmover tires. Its brands include Alliance, Galaxy and Primex off-highway tires.

To read about the company's latest radial tractor tire line, click here.