Craige Mc Ferrin has been named vice president of sales for ZC Rubber America Inc.'s Arisun brand.
Mc Ferrin previously worked as the eastern U.S. sales manager for ZC Rubber, and was responsible for increasing sales of the Arisun truck and bus products. The Arisun brand is specially designed for the North American market, and includes SmartWay-verified products that offer warranties and are retreadable.
Allen Chen, general manager of ZC Rubber America. says, “Craige on his new position will be in charge of the expansion of Arisun in U.S market and move ahead with plans for improving market share. We expect to expand our market continuously in the U.S. together with Craige.”
To expand its market share, the company says it will continue to provide tires that meet specific truck requirements in the local market by improving fuel economy and increasing energy efficiency.
Chen says, “We supply tires with safety and value from both China and Thailand to meet the demands for local customers. New Arisun smart tire system will also be pushed later to offer life cycle service in local market to build win-win cooperation with customers."