Rotary Lift Videos Provide '90 Second Know How'

Feb. 24, 2016

Rotary Lift is answering frequently asked lift operation, maintenance, and installation questions in a new video series dubbed “90 Second Know How.” The short videos cover light-duty and heavy-duty lifts, including two-post lifts, four-post lifts, and inground lifts.

“Rotary Lift’s customer service team gets more than 190,000 phone calls a year,” says David Fischmer, Rotary Lift marketing director. “Our customers are busy, and when they need help, time is money. But when a customer isn’t standing at the lift when calling, verbal explanations can be difficult to convey and hard to understand. This new video format is like being in the customer’s shop to demonstrate the answer – in just 90 seconds.”

The first six videos are online now, with additional releases scheduled monthly. The videos currently available at cover:

  • Spotline laser positioning and syncing,
  • Mach Series mobile column lift error messages,
  • Greasing SmartLift plungers,
  • Four-post lift cable adjustment,
  • Y-Lift calibration, and
  • Two-post lift cable adjustment.

“Our inspiration in developing the 90 Second Know How video format was to not waste people’s time,” says Brad McAlister, video and multimedia specialist at Rotary Lift. “Cut to the chase and get right to the point. We even included a small 90-second running stopwatch in the bottom left corner that’s counting down the whole time the video is running. The 90 Second Know How videos provide just what our customers tell us they want – the technical information they need – not a commercial.”

To learn more about Rotary Lift’s complete line of light and heavy-duty vehicle lifts, contact your local Rotary Lift distributor, visit or call (800) 640-5438.