Alliance Names Laurence Bennett as VP of Aftermarket Sales

July 22, 2019

Alliance Tire Americas Inc. (ATA) his hired Laurence (Law) Bennett, a former Michelin executive, as vice president of aftermarket sales–east.

Bennett comes to ATA from Exide Technologies, where he served as VP of the GNB Industrial Power Division, leading a sales and service organization covering the U.S., Canada and Mexico.

Prior to his position at Exide Technology, Bennett was employed for nearly two decades in the tire industry with the Michelin Group. In his last position at Michelin, vice president—agricultural and construction tires, Law was responsible for growing sales in the U.S., Canada and Mexico.

He also had 10 years of international experience with the company, establishing successful commercial sales organizations at joint ventures in India and Thailand, where he developed business with large distributors and fleet customers.  

“We couldn’t be happier with the match of experience that Law has to offer and our current strategic planning at ATA,” says ATA President Dhaval Nanavati. “With his intimate experience in AG, OTR and Truck tire distribution, we’re expecting accelerated growth in our ability to service dealers, and to increase the strength of our Alliance, Galaxy and Primex brands with our customers throughout North America.”

Alliance Tire Americas is the American sales and marketing arm of the Alliance Tire Group (ATG), a global manufacturer of agricultural, logging, construction, material handling and other off-the-road (OTR) tires. The company’s brands are Alliance, Galaxy, and Primex. Alliance Tire Americas is also the exclusive U.S. distributor for Aeolus TBR tires, and also markets its own Constellation brand of TBR and OTR tires.

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