ASA Automotive Introduces New Versions of TireMaster Software

Dec. 14, 2015

ASA Automotive Systems Inc. introduced the latest versions of its TireMaster software at its 18th annual InfoExpo Conference in New Orleans.

The company says TireMaster 9.1 features an easy-to-use pricing wizard, integrated promotional tracking and enhanced customer messaging. The TireMaster Enterprise 3.5 upgrade includes integrated texting, an easy way to merge vehicle owner records, and numerous other customer-requested enhancements.

Conference also had the opportunity to view and comment on a demo of the company’s G4 Point of Sale application currently in alpha testing.

“TireMaster and TireMaster Enterprise users attended different conference sessions so we could focus on each group’s unique needs,” says Ken Halle, president of ASA Automotive. During those sessions, each group of customers and company facilitators compiled lists of ideas and suggestions for future product development.

“Getting detailed input from users is one of the most important things we do all year,” says Halle. “It’s how we make sure ASA software continues to evolve and to solve real-world business challenges for our customers.”

The ASA InfoExpo two-day meeting was held in conjunction with the user conference for the Friedman Operating Group, ASA’s parent company. More than 100 ASA customers, vendors and employees participated in the overall Friedman conference, joined by another 300 users from the US and Canada.

Held every 12-18 months in different locations, the company says InfoExpo has a high approval rating, with 85% of the participants surveyed responding that they are “very likely” or “extremely likely” to attend the next meeting.

ASA Automotive Systems develops systems of on-premise and Cloud-based POS, ecommerce, order processing, accounting and other business management software to help auto repair shops and retail, wholesale and retread tire operations of all sizes to be more efficient and profitable.

For more information on the ASA InfoExpo, current ASA software, or upcoming product releases, please contact ASA at (630) 889-8700 or join the company mailing list at