Raben Aims to Boost Service Through New Customer Fulfillment Center

Jan. 18, 2018

Raben Tire Co. LLC has established a call center in Evansville, Ind., the city where the 28-store dealership is headquartered. The new Customer Fulfillment Center (CFC) is designed to provide a consistent positive customer experience via phone and email.

Through the use of call center technologies, the CFC will catalogue orders, track customer information, offer product assistance and provide overall customer support to the Raben family of companies.

The company says its new CFC ultimately will become a resource for placing orders, technical information, and scheduling of sales and service. The CFC will help Raben customers have immediate phone and email access to a sales professional along with helping the Raben family of companies expand their businesses.

Raben chose to create an in-house call center, rather than outsource the function to a third-party provider, because the "specialized nature of the business requires locally sourced experts."

The CFC's hours are 7 a.m. to 7 p.m., Central Time. It is staffed by seven full-time customer service agents. The official launch date is set for February 2018, although the CFC has been operating since October 2017. The CFC is located within Raben's Modern Tire wholesale facility in Evansville.

“The Customer Fulfillment Center will complement Raben’s newly revised website and help to streamline customer interactions from all facets of the business including retail, commercial fleet, wholesale, specialty and our off-road division,” says Scott Anderson, vice president of sales and marketing.

“Through the use of technology along with the specialized training we give our sales team we can enhance the customers experience and help educate our customers on the variety of solutions we can offer to help them reach their business goals,” Anderson says.

The opening of the CFC is part of Raben Tire’s recent growth and initiative of accelerated expansion in the Midwest. 

Founded in 1952, Raben offers new and retreaded tires as well as automotive services to retail, commercial and wholesale customers. The company operates 28 stores, two wholesale distribution centers, and three retreading facilities Indiana, Kentucky, Illinois, Missouri, and Arkansas. Raben offers a diverse product portfolio including passenger, truck, farm, off road, and motorcycle tires.

The CFC’s phone number is 800-777-2236. The website is at www.rabentire.com.