TireHub LLC is an authorized distributor for Toyo Tire U.S.A. Corp. In that capacity, it will sell all Toyo products, including truck tires.
The decision was made by TireHub's management team, led by CEO Peter Gibbons.
As an authorized distributor, TireHub also can sign up qualifying independent tire dealers that want to join Toyo's associate dealer program, "Driven." American Tire Distributors Inc. remains an authorized distributor of the Toyo brand.
TireHub is the newly formed joint venture wholesale arm of Goodyear Tire & Rubber Co. and Bridgetone Americas Inc. Toyo is the first brand to come on board in addition to the seven brands produced by Goodyear and Bridgestone: Goodyear, Dunlop, Kelly, Bridgestone, Firestone, Fuzion and LeMans.
When the joint venture was announced, Andy Traicoff, Goodyear's vice president of consumer sales for North America, told Modern Tire Dealer that TireHub would make its own decisions regarding the tire brands it offered.
Bridgestone's company-owned Firestone Complete Auto Care Centers also offer the Toyo brand.