Torey Krug and James Develin Will Promote Sullivan Tire

Dec. 13, 2018

Boston Bruins defenseman Torey Krug and New England Patriots fullback James Develin will continue as celebrity spokespersons for Sullivan Tire Co. Inc. for the next 12 months.

Krug and Sullivan Tire have reached a new 12-month agreement, their third. Krug will participate in interviews, ad campaigns, and appearances. Develin’s 12-month agreement involves a series of video interviews that give fans a behind-the-scenes look at his professional and personal life. The interviews are conducted by Paul Sullivan, vice president of marketing.

As part of the new agreement, Krug will be part of a series of video interviews, limited advertising campaigns, as well as appearances. “We are excited to be working with Torey again this season and look forward to creating content that will both educate and entertain the Bruins fanbase across New England,” says Paul Sullivan.

Sullivan Tire has advertised for many years on Bruins games through the New England Sports Network and has a multi-year agreement with the Bruins that includes TD Garden dasher board signage.

Develin’s video interviews involve answering a variety of questions ranging from his dynamic with coach Bill Belichick to what kind of music he listens to before a game. “James Develin is hard working, intelligent and a good family man. We wanted to give Patriots fans a behind the scenes look at - not only his knowledge of football - but other aspects of his life, as well,” says Paul Sullivan.

To watch four interviews with Develin, visit the Sullivan Tire website.

Sullivan Tire has partnered with other professional athletes through the years, including Dustin Pedroia, Jim Rice, Derek Sanderson, Tommy Heinsohn and Greg Campbell. 

Founded in 1955, Norwell, Mass.-based Sullivan Tire offers automotive and commercial truck services at locations throughout Massachusetts, New Hampshire, Connecticut, Rhode Island and Maine.

In addition to the 71 retail stores, the company operates 15 commercial truck centers for a total of 86 outlets, as well as 11 wholesale locations and three retread plants.