Bridgestone Names New COO for GCR Division

Feb. 19, 2016

Larry Jeffries has been promoted to chief operating officer for GCR Tires & Service (GCR), a division of Bridgestone Americas Tire Operations LLC (BATO).

He succeeds Mark Clark, who will retire at the end of February after more than 30 years in the industry.   

“Larry’s career is filled with hands-on store experience, and we are excited for him to bring this knowledge to GCR,” says John Vasuta, president, GCR Tires & Service. “Over the years he has been involved in many financial and operational excellence projects, and I am confident that his expertise makes him well-suited for this new role.”

Jeffries joined the Bridgestone family in 1999, and most recently served as director of technical planning at the Bridgestone Americas Akron Technical Center in Akron, Ohio. Prior to this role, Jeffries spent 10 years as a regional operations manager at Bridgestone Retail Operations (BSRO).

Before that, he held various roles at the BSRO subsidiary Tires Plus, including regional vice president and national director of communications.

GCR has more than 200 locations in the United States and Eastern Canada serving the trucking, construction, mining, industrial, agricultural and industrial segments.