Alliance Hires Nick Phillippi to Lead Strategic Initiatives

May 5, 2016

Nick Phillippi is the new director of strategic initiatives for Alliance Tire Americas Inc. (ATA). He will streamline processes and build dealer programs to promote the Alliance, Galaxy, and Primex brands.

Philllippi comes to ATA from Nebraskaland Tire Co. Inc. which does business as Nebraskaland Tire, Kansasland Tire and Coloradoland Tire, where he was general manager.

ATA President Jim Clark says bringing Phillippi on board is a key element of the company’s continuing commitment to customer service.

“Nick is bringing deep insight into the dealer and end user experience,” Clark says.

“He grew up on a farm. He’s owned a construction company. He started in the tire business as a service technician and worked his way to the top of a nationally respected dealership. As a long-time Alliance dealer, he knows us, he knows the industry and he knows what dealers and distributors need. Having Nick on our team will be invaluable in helping us build programs and processes that further enhance the dealer experience with Alliance.”

Phillippi will work closely with the company’s sales, marketing, customer service and field engineering teams across North America.

“I am excited to be part of Alliance Tire Americas and look forward to helping them see things from the perspective of the tire dealer and the end user, to help smooth out any pinch points and create programs that are good for all the parties involved,” says Phillippi.

Alliance Tire Americas is a subsidiary of Alliance Tire Group. For more information on Alliance tires, visit, call toll free (800) 343-3276 or (781) 321-3910.