Former Falken Executive Andrew Hoit Joins Tireco

Oct. 12, 2016

Former Falken Tire Corp. executive Andrew Hoit is the new vice president of sales and marketing of Tireco Inc.’s national brands division.

Hoit most recently served as Falken’s vice president of sales for the United States, Canada, Mexico, and the Caribbean.

Prior to that, Hoit was Falken’s vice president of marketing. His tire industry experience includes multiple management positions during his thirteen years at NTW (National Tire Warehouse) Inc. and Sears Holding Corp.

Tireco is a national, private brand marketing and distribution company that exclusively owns and distributes the Milestar, Freestar, Geostar, Geotrac, Nanco, and Tracgard brands, and is also the exclusive distributor for the Nankang (North America) and Westlake (USA) brands. In addition to consumer products, Tireco distributes commercial and specialty tires and custom wheels.

“Throughout his career, Andrew has demonstrated his ability to create and lead successful teams across various disciplines and regions while building performance acumen within his teams. With his leadership along with his strong marketing and brand building experience, Andrew will help us achieve our goal of becoming the premier private brand program of choice in the industry,” says Victor Li, Tireco’s executive vice president.

Headquartered in Gardena, Calif., Tireco has an extensive network of national dealers and distributors and operates one of the country’s largest tire warehousing networks. For more information, visit