New Blizzak WS90 tires have an all-new tread compound designed to deliver improved stopping distance on ice.
Bridgestone Americas Inc. says its patented Multi-Cell technology draws water away from the surface of ice to enhance grip.
The Blizzak WS90 tire also features a specially designed tread pattern for longer lasting performance, giving drivers an extra season of winter use.
In addition, the new EdgePerformance Technology package features interlocking sipes in the tire’s tread design that provide more edges for enhanced snow and wet performance.
The Blizzak WS90 tire is available in 51 sizes and covers 86% of the passenger sedans and minivans on the road today.