Nitto Tire has once again partnered with All Nippon Airways (ANA) to bring an in-flight documentary to both international and domestic passengers.
“Snow Dream – Roots of Sapporo Snow Festival,” is a 21-minute documentary that discusses the origins of the Japan’s Sapporo Snow Festival. The program will be presented on ANA in-flight entertainment from January through February 2012.
"Snow Dream – Roots of Sapporo Snow Festival" takes a historical and entertaining look at this loved and popular winter festival.
"Sapporo is a huge part of Nitto's culture, as our winter tire test track, Saroma Tire Proving Ground has been located in Hokkaido for 19 years," says Tomo Mizutani, president, Nitto Tire U.S.A. Inc. “We are proud, active members of the community and wanted to support this film project and make sure that the city and the unique history of its local festival will never be forgotten."
After World War II, the city of Sapporo was left in ruins and suffering. To lift the city's spirit, a group of inexperienced high school students took it upon themselves to rebuild the city by using the local climate and season as inspiration. As a result, they built the first snow statues that would eventually become known as the Sapporo Snow Festival.
Nitto Tires worked with "Snow Dream" film makers to document and interview the festival's creators who are now in their 90s. ANA's Los Angeles, Calif., general manager, Hirotaka Hattori volunteered to feature the film in ANA's in-flight entertainment.
To view "Snow Dream – Roots of Sapporo Snow Festival," please visit http://nittotire.com/Media#video=LWK84aolDWg
Last year, Nitto sponsored an ANA in-flight movie about the U.S. Japanese internment.