Nitto creates for car lovers

Feb. 6, 2012

Nitto Tire U.S.A. Inc. has expanded its digital footprint by creating an original premium content channel through a new online destination:

The company hopes the website, which is separate from, will "establish itself as a top destination for auto aficionados, casual car lovers and fans of high quality auto-focused stories." Content topics will range from local stories to some of the most exclusive and exotic automotive destinations in the world.

Sample stories at launch include:

* a profile piece on Ayrton Senna, the Formula One champion driver and motorsports icon who tragically died in a race-related crash at the early age of 34.

* a look at Aston Martin, "one of the most respected and aspirational automotive brands in the world," and the brand's last hand built model, the Vanquish.

* a virtual visit to the BMW Museum in Munich, Germany. will feature top contributors from traditional print to the internet's most influential enthusiasts and bloggers. "The site will strive to contain the most beautiful and eye-catching photography outside of a museum," adds Nitto.

There also will be a strong social component where readers are encouraged to participate by sharing their views, favorite stories and pictures through Facebook and Twitter.

For more information, visit

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