Nitto Tire U.S.A. Inc. has expanded its digital footprint by creating an original premium content channel through a new online destination: Driving-Line.com.
The company hopes the website, which is separate from www.nittotire.com, will "establish itself as a top destination for auto aficionados, casual car lovers and fans of high quality auto-focused stories." Content topics will range from local stories to some of the most exclusive and exotic automotive destinations in the world.
Sample stories at launch include:
* a profile piece on Ayrton Senna, the Formula One champion driver and motorsports icon who tragically died in a race-related crash at the early age of 34.
* a look at Aston Martin, "one of the most respected and aspirational automotive brands in the world," and the brand's last hand built model, the Vanquish.
* a virtual visit to the BMW Museum in Munich, Germany.
Driving-Line.com will feature top contributors from traditional print to the internet's most influential enthusiasts and bloggers. "The site will strive to contain the most beautiful and eye-catching photography outside of a museum," adds Nitto.
There also will be a strong social component where readers are encouraged to participate by sharing their views, favorite stories and pictures through Facebook and Twitter.
For more information, visit www.Driving-Line.com.