Yokohama’s AVID Ascend available March 1

Feb. 27, 2012

Yokohama Tire Corp. is utilizing its orange oil technology once again with the introduction of the AVID Ascend. Yokohama says the tire is the first to collectively achieve exceptional all-season performance, and excellent tread life and fuel efficiency. It goes on sale March 1, 2012, in 45 sizes.

The Ascend, produced at Yokohama’s Salem, Va., plant, will be available in applications ranging from crossover vehicles, to passenger cars and minivans.  The T-, H- and V-speed rated Ascend will initially be offered in sizes ranging from 15 to 18 inches.

“The Ascend’s orange oil technology creates a compound resulting in a perfect balance of extended treadlife, all-season handling and great fuel economy,” says Dan King, Yokohama senior vice president of sales and marketing.

The Ascend, the latest generation of Yokohama’s orange oil technology, follows in the footsteps of the company’s dB Super E-spec, the world’s first orange oil tire introduced in the U.S. market in 2008.

The Ascend’s features include:

* 3D Adaptive Sipes that increase block rigidity for longer, more even treadwear, while promoting wet and winter traction.

* Cross grooves and deep circumferential grooves that expedite water evacuation for improved gripping performance.

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