Motivo promo: Nitto kicks off biggest yet

May 23, 2012

Nitto Tire U.S.A. Inc. is kicking off a multi-faceted marketing initiative for its all-season, ultra high performance tire, Motivo.

Nitto says Motivo is the first tire to fulfill the demands of active lifestyles with safety on challenging roads and in all weather conditions. The tire is also available with a 60,000-mile limited treadwear warranty, the industry’s number-one treadwear warranty for all-season performance tires, says Nitto.

As the company invests heavily to establish the Motivo brand with wider audiences, consumers will see a strong digital presence. There is a comprehensive media buy on sites such as, properties and other enthusiast sites.

Outdoor buys have been secured in more than 50 markets from coast to coast. Nitto Tire is also rolling out a strategic social campaign as part of the program.

Central to the rollout is, a dedicated hub for fans, consumers and dealers that offers detailed information, reviews and videos on the new tire. Multiple programs will be rolled out over the next few months to heighten Motivo’s profile among tire buyers:

Nitto previewed the Motivo at a ride-and-drive event in February.