Chris Barbara is Mickey Thompson’s new head

Oct. 24, 2012

Max-Trac Tire Co. Inc. (dba Mickey Thompson Performance Tires & Wheels) has selected Chris Barbara as president. Barbara is responsible for driving top-line profitable sales by expanding opportunities to grow the Mickey Thompson business.

He will lead and execute a strategic plan that includes traditional and emerging opportunities, such as Internet sales, as well as development of new markets for existing products and product mix opportunities to drive increased profitability.

Barbara brings 14 years of experience in the tire industry to his new position. He joined Cooper Tire & Rubber Co. in 1998 as a Marketing Assistant and was quickly promoted to Territory Manager, a position he held until being named Manager—Sales Training, in 2005.

Two years later, Barbara was appointed Director—Marketing & Key Account Sales for Cooper de Mexico, a post he held until being named to his most recent role, Key Account Executive—National Retail Channel at Cooper Tire.

Barbara holds a bachelor’s degree from the University of Findlay.

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