American Tire Distributors Inc. (ATD) is now selling the Capitol and Negotiator private brands, which were formerly owned by AM-PAC Tire Distributors.
ATD acquired AM-PAC in December 2008.
ATD is positioning Negotiator as a "fourth tier, opening price point" product, according to company officials. "We see Capitol as being a value line. Our intent is to fill it out to be a complete passenger and light truck offering, which may include other products, like trailer tires."
Capitol and Negotiator round out ATD's private brand line-up, which also includes Dynatrac, a commercial truck tire product.
