Discount Tire wants to help drivers feel at ease. It's part of the company's culture. And now that attitude is the focus of a new advertising campaign.
The "Let's Get You Taken Care Of" campaign, which officially launched on April 29, 2019, showcases "the expertise, authenticity and empathy found in each and every Discount Tire expert," according to the company.
"We know people don't always feel confident about their tires, but that's what we're here for," says Lisa Pedersen, vice president of marketing at Discount Tire. "'Let's Get You Taken Care Of' is at the very core of our DNA.
"We like to say we're in the people business, we just happen to sell tires and wheels. With more than 20,000 employees across the country, each one of us is putting people first. It's who we are."
The tagline "Let's Get You Taken Care Of" will be woven throughout all brand messaging going forward. Campaign pieces include digital advertising, print and radio ads, billboards, in-store signage, web banners and more.
The first Discount Tire television commercial in the new campaign, "Lewis & Clark," centers on the planning necessary for the summer roadtrip season.
Reinalt-Thomas Corp., which does business as Discount Tire; America’s Tire in parts of California; and Discount Tire Direct online, tops the Modern Tire Dealer 100 list with more than 1,000 stores in 35 states. For more information on Discount Tire, visit discounttire.com.