Sentury Unveils Execu-Con Custom Jeep Build

Dec. 3, 2019

Sentury Tire USA Inc.'s new Execu-Con Jeep Gladiator custom build will be a key part of its marketing campaign in 2020.

Featured in Sentury's booth at last month's Specialty Equipment Market Association (SEMA) Show, the customized Jeep has been ouftitted with a 22-inch version of the company's Landsail Rogueblazer R/T, which boasts "a puncture guard sidewall, stable shoulder design for highways and engineered grooves to combat any weather condition," according to Sentury officials.

"For the most vital component of this build that (required) enginer performance, braking and suspension, the Landsail Rogueblazer R/T was a perfect match."

Sentury partnered with HTW Motorsports and AudioLab to customize the 2019 Gladiator, which sports a robust Pedal Commander brand throttle control system, AFE Power differential covers, Hammerhead bumpers, a Warn brand winch, and a retractable side-step by AMP Research. Idaho-based Dennis Dillon Automotive supplied an S&B intake and Magnaflow exhaust.

"Vorstiner and Venomrex carbon fibers enhance the body and the paint was given an exec-feel with the understated linear graphic wrap by GR Wraps. Lighting was enhanced with Xprite products." Icon Dynamics installed the vehicle's suspension kit.

The Gladiator also features Alpha by Fittipaldi wheels, which were chosen for their "strength, weight and executive feel," say Sentury officials.

"The debut of the Execu-Con at SEMA was a success," says Maxwell Wee, executive vice president of Sentury Tire USA. "The ongoing objective will be to use it in our 2020 marketing efforts, year-round."