Cooper Urges Teens To 'Tread Wisely' This Winter

Dec. 12, 2019

With winter approaching, Cooper Tire & Rubber Co. is promoting its Tread Wisely tire and vehicle safety campaign for teenagers and young adults.

"Winter weather can require extra attention and quick response when driving, and the cold temperatures also can impact tire care," says Bill Geaman, Cooper's manager of consumer relations.

"Outside temperatures can impact tire pressure by one pound per square inch for every 10-degree drop in temperature. Because even a small drop in tire pressure may alter a vehicle's safety, it is very important to pay extra attention to your tire pressure during extreme temperatures."

Videos showing how to check tire pressure and perform other tire safety checks are available on the free Tread Wisely mobile app, which can be downloaded from the App Store (iOS) or Google Play Store (Android).

To learn more about Tread Wisely, visit