Yokohama jumps on the Angels' bandwagon

April 15, 2011

Yokohama Tire Corp. is helping the Los Angeles Angels celebrate the team's 50th anniversary with a year-long sponsorship.

This is the second consecutive year the Fullerton, California-based tire maker is partnering with the American League Major League Baseball team.

As part of the sponsorship, Yokohama will receive the following:

* a combination of signage behind home plate and in the “Angel Stadium of Anaheim” outfield;

* pre-game, post-game and in-game spots on the Angels flagship radio station throughout the season;

* in-stadium displays; and

* in-game announcements on the public address system and LED scoreboard.

“Partnering with the Angels, who play less than 10 miles from our U.S. headquarters, will be advantageous for Yokohama in several ways,” says Shawn Denlein, Yokohama director of consumer product sales. “We’ll receive phenomenal exposure throughout the second largest market in the country and, as we’ve experienced with our NBA and NFL sponsorships, it will help our dealers increase their sales through our connection with a sports team that has dedicated fans.”

Yokohama’s expanding sports marketing partnerships include two NBA teams, the Boston Celtics and the Houston Rockets. Yokohama also sponsored three NFL teams in 2010: the Dallas Cowboys, Baltimore Ravens and Denver Broncos.

“Our dealers are able to generate store traffic and create local consumer excitement within their communities,” says Denlein. “Plus, sports sponsorships offer incredible brand visibility and are a great platform to promote our line-up of tires, ranging from the Avid ENVigor to the eco-friendly, orange-oil infused dB Super E-spec.”

For more information on Yokohama’s extensive product line, visit

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