Toyo Tire U.S.A. Corp. has hired Amy Coleman as senior director of marketing. She is responsible for leading all aspects of the company’s marketing, and will focus on "business growth while enhancing brand equity and awareness," according to the company.
The Toyo marketing department includes advertising, sales promotions, communications, Web initiatives, dealer support, sponsorships and events.
Coleman has an extensive marketing background in the automotive industry. She recently served as director of marketing for Fleetwood RV Inc.
“This is an exciting time to be a member of the Toyo Tires team as we expand our marketing initiatives into new areas,” says Coleman, senior director of marketing, Toyo Tire U.S.A. Corp. “I look forward working with Toyo Tires' outstanding independent dealer network to further elevate the Toyo brand and to grow our mutual businesses.”