Omni United Pte. Ltd. plans to launch a limited-edition, pink walled tire in support of "Mobilizing Hope," the year-long partnership between the company's Radar brand and the Breast Cancer Research Foundation (BCRF).
"This is a more visible way to support our Mobilizing Hope campaign to benefit the activities of BCRF," says G.S. Sareen, CEO and president of Omni United. "We are delighted to be able to develop this limited edition of one of our best selling tires, the RPX900, to reinforce our commitment to supporting breast cancer research."
The limited edition tire, in addition to all the features of the RPX900, has the novelty of a pink sidewall, highlighting the emblematic pink color of the global fight against breast cancer. The tire will retail in the $70-$110 range, and is expected to be available starting in the last quarter of 2011 at leading tire retailers carrying the Radar brand in the United States.
(For more information on the Mobilizing Hope campaign, click on "Omni United fights breast cancer.")