Bring in business with the free Fall Car Care kit

Sept. 20, 2011

The month of October is Fall Car Care Month, and the Car Care Council’s Car Care Month Tool Kit is now available free.

Aftermarket companies and organizations can access the online kit at It is designed to help drive business by providing tools to help promote and participate in Fall Car Care Month.

“Whether it’s something as simple as changing your on-hold message or more elaborate like conducting a community car care event, the free Car Care Month Tool Kit is a one-stop site designed to help you reach out to customers in your community,” says Rich White, executive director, Car Care Council. “With so many different ways to celebrate Fall Car Care Month, it doesn’t need to take more than a few minutes to get involved.”

The Car Care Month Tool Kit includes the council’s video entitled, “Drive Customers to Your Shop.” In addition, organizations can choose their desired level of involvement and will find downloadable and printable materials and ordering information for “Be Car Care Aware” point-of-sale kits, brochures, merchandise and the Car Care Guides.

For a copy of the council’s Car Care Guide or for more information, visit For more on Fall Car Care Month, click here.

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