General tire commercial features off-road racer

Oct. 6, 2011

This month, two new General tire commercials will star seven-time off-road champion Carl Renezeder. Both will feature him "at work."

The first commercial features Renezeder in his short-course race truck fitted with the General Grabber competition tire -- Continental Tire the Americas LLC's ultimate off-road, high-performance tire. The second commercial demonstrates that off-road racers also demand performance for their street trucks, and that the Grabber is the optimum choice for on- and off-road conditions.

As the fast-paced, action-based 30-second spots come to a close, the narrator ends with, "General Tire. Anywhere is possible."

The spots were produced by Mad Media of Oceanside, Calif., and were filmed on the highway and desert terrain of California's Inland Empire. They will run on the CBS network and SPEED and Versus channels. 

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