Michelin optimizes consumer online shopping

Oct. 11, 2011

With a new individualized online experience, Michelin North American Inc. says it is changing the way consumers shop for tires. The company now offers a selection of digital tools to make the process of tire buying easier and more enjoyable. 

"Consumers spend an average of 2.5 hours researching tires online, and many take much longer. Other online tire resources and tools aren't going far enough to offer recommendations that are specific to individual driver priorities," says Don Byrd, vice president of marketing at Michelin North America. "Developing useful tools and making our team of experts available enhances the tire-shopping experience, ultimately allowing our consumers to make more informed tire decisions.”

New tools include: Team Michelin Tire Selector Tool; Team Michelin Experts; User Tire Ratings and Reviews; Tires 101; and “Call Me Please.”

To try out the site or for more information, visit www.MichelinMan.com.

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