Yokohama’s BluEarth is OE on the Toyota Prius

Nov. 8, 2011

Yokohama Tire Corp. has added the new 2012 Toyota Prius v to its OE fitment program. The Prius v – a five-seat crossover – on sale now in the U.S. and Canada, features Yokohama’s eco-friendly BluEarth S34BZ tires in size P205/60R16 91V.

“The Prius has become very iconic among consumers who are eco-aware and with active lifestyles,” said Jeremy Kahrs, Yokohama director, OE Sales. “Yokohama is proud, especially because BluEarth S34 is the latest embodiment of our global environmental philosophy also termed, BluEarth, aimed at harmonizing our products and operations with the environment.”

BluEarth S34BZ utilizes Yokohama’s proprietary orange-oil technology, which uses orange oil to cut the use of petroleum. The technology recently won an award and is currently on display at the Museum of Science in Boston, Mass.

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