Get interactive with Yokohama at the LA Auto Show

Nov. 10, 2011

Yokohama wants to make sure no one ever wonders how under-inflation or over-inflation affects a tire. Or how misalignment can cause a tire to wear prematurely.

Visitors to Yokohama Tire Corp.’s exhibit in the West Hall of the Los Angeles Auto Show (Nov. 18-27, 2011) can experience the company’s newly launched interactive glass windows.

“When we set out to advance tire education at the LA Auto Show this year, we wanted to immerse consumers in a fun, yet unique experience,” said Alan Holtschneider, Yokohama manager, advertising, promotions and events. “Our new interactive glass windows provide just that by further taking advantage of current haptic technology.” Similar to the Yokohama Tire Explorer iPad app, users are able touch the screens, provide input, and move images around to learn about tires. The 4’ x 8’ glass windows are similar to the ones showcased in the movie, “Minority Report.”

The interactive glass windows will also have an “innovations in action” motorsports module featuring off-road and sports car racing that showcase Yokohama’s technology. “Pop-ups” will appear on the screen with interesting facts about the innovations in the Yokohama tires used in each of the racing series featured.

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