Nitto Tire U.S.A. Inc. has partnered with Cie Games to integrate the Nitto Tire brand in the popular automotive-based Facebook game Car Town.
The yearlong, multiple-phase integrated partnership will extend to November, 2012. The joint collaboration will offer Car Town players new in-game activities, virtual items, community contests and giveaways.
“We’re very excited to partner with Car Town to bring our established brand of tires and vehicles to their audience,” said Stephen Leu, Nitto marketing specialist. “This is a great opportunity for us to widen our customer base including enthusiasts and even casual gamers with less familiarity with the brand.”
As part of the partnership, players can participate in Nitto-branded game missions featuring the company’s new line of tires. The first mission will introduce the Nitto Motivo, an all-weather, ultra-high performance tire, recently unveiled at this year’s SEMA show, to Car Town players and tie-in real-world benefits to related activities in-game.
For more information about the Nitto Tire Car Town Virtual Giveaway, visit: www.facebook.com/NittoTire.