New Blood Leads Cooper's Marketing Team

May 27, 2016

Bryan Hesse has joined Cooper Tire & Rubber Co. as vice president of marketing for North America Tire Operations.

In this role, he is responsible for all aspects of Cooper’s marketing programs in the United States and Canada, including the following:

* branding,

* product management,

* pricing, and

* programs supporting Cooper’s network of distribution partners.

Hesse brings more than 25 years of experience in global marketing, sales, product development and engineering to Cooper. Prior to joining the company, he served as vice president of residential marketing at Armstrong World Industries, a leading designer and manufacturer of flooring and ceiling solutions.

Prior to joining Armstrong, he served as global marketing director of the Consumer Division for Valspar Corp. He also spent a decade with Procter & Gamble Co., where he focused on growing the Gillette and Duracell brands in various sales and marketing leadership roles. He originally joined Procter & Gamble in an engineering capacity after serving as vice president for Hesse Engineering Inc., a consulting engineering firm specializing in assembly and process automation.

“Bryan has spearheaded the growth of several brands that are household names throughout the United States and globally,” says Phil Kortokrax, vice president of North America Tire Operations for Cooper. “He has a successful track record of bringing innovative approaches to the management and marketing of products and product lines, deploying market research and analytics at the foundation of programs and then rolling out winning campaigns.

"He has excelled at driving partnerships with key customers and penetrating new sales channels, experience which we believe will be important as we continue to grow the Cooper brand."

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