Falken Tire Corp. is gearing up to launch a new winter tire, the Euro Winter HS439, at the upcoming Specialty Equipment Market Association Show (SEMA) in November.
"The tire is being sold in Europe right now," says Falken President and COO Richard Smallwood. "We'll launch the tire at the SEMA Show and will start taking orders in February 2009."
When launched, the Euro Winter HS439 will be available in 31 sizes, ranging from 13 inches to 19 inches.
A number of other tire manufacturers and marketers -- including Hankook Tire America Corp., Hercules Tire & Rubber Co. and Toyo Tire U.S.A. Corp. -- will display new and/or recently introduced tires at the SEMA Show, which runs Nov. 3-7.